Business Opportunity Of Toys In China by Fengwei
Today the market of toys mostly differs from intelligence and funny types, to match the development tendency of toys market, satisfy customers’ demands, excavate larger China market business opportunity, promote economic development of toys market, improve toys sale volume. It is reported that, there are much larger business opportunities in Chinese Mainland toys market. Yearly consumption has been more than 100 billion CNY. That means investment space for these high growth and less competition is pretty large.
The former secretary-general of China Toy Association has pointed out that toys per capita consumption expenditure in China is much lower than those in Euramerican countries. Set an example of toys expenditure for children between 0-14 years old. In the USA and Europe, is $380 and $260. The average in Asia is $15. However, it is only $9 in China. We have to state one fact that China is a big manufacturer in the world. Such as the new toy air swimmers,flying shark toy, now there are many suppliers manufacture imitative air swimmers. But we may think, this toys market in China would not as it be in Eurameican countries.
Data from China Light Industry Association, toys market in China, 99% is for children, there almost no adults toys. About 3000 kinds of toys in Beijing and 7000 approximately in Shanghai, almost all sale to children. 33% adults say that they would like to buy their toys if possible. Adult toys demands in China arrived at 50 billion CNY just for the young people. That means for the old people, there still exists a large market. What’s more, different gender means different markets. Young men may like the complex and funny toys, for women, they may love toys that can be played in hands and also can be used as decorations at home. Now the air swimmers for sale China maybe a new begin for it is suitable for both kids and adults. So this would be a nice opportunity to seize.
More and more adults are fond of toys now. Therefore, aiming at developing adults toys is becoming a trend in the toys market. Comparing to children, adults are more affordable to buy their favorite toys. In America and Japan, the developed adults toys has bring much profits to toymen. In America, 40% toys are designed specially for adults. Therefore, For Chinese developers, to exploit the potential markets of adults toys, they should break through the simple concept of traditional toys, and aim at developing kinds of toys with entertainment, fitness and PUZ, to satisfy adults’ demands.
Of course, one important thing, cheap items are the most popular when they satisfy people. So developing a toy and make a proper price, is very important. And maybe toys designed suitable for both kids and adults would be more welcomed! Flying shark or flying clownfish developed in America is good item. Imitation air swimmers price in China now is very cheap, and would be a nice choice for wholesaling. That means a good business opportunity.
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